Kristin Diversi

Data Leads the Way to Meaningful Impact
Revitalized the YouTube marketing strategy for Unit 42 and Cortex. Based on analysis of existing content, completely overhauled channels to update content, metadata, and descriptions to best practices for greater reach and increased engagement, including SEO-focused titles, descriptions, tags, timestamps, and links to owned social spaces. Lead content thought leadership strategy, editorial and messaging, partnering closely with subject matter experts in Unit 42 and Cortex teams to create and publish more intentional, customer-first content. Created and maintained editorial calendar.

• Results: Year over year, this transformation resulted in a 163%+ increase in impressions, 114%+ increase in subscribers, 169%+ increase in engagements, and 218%+ increase in average view duration.

Experience-Focused Stories Move Customers — and Bottom Lines​
Helped launch new initiatives, including on Unit 42, the Threat Vector podcast hosted by David Moulton, which engages over 25,000 monthly listeners; Security in 42 Seconds; and Beyond the Hunt. On Cortex, we launched the series, This is How We Do It. Numbers are available upon request. 

Creatives Must Be Versatile and Adaptive
Created content for Unit 42 and Cortex, including high-quality articles, blogs, white papers, and web copy. Notably, for Unit 42, the eBook, How AI is Reshaping Emerging Threats and Cyber Defense: Unit 42 Predictions for 2024 and Beyond, and for Cortex, the video, from script to execution, Revolutionize Your Security Operations in One Platform | Cortex XSIAM.